Category: A.I.
AI continues to dominate headlines shaking up agencies, redefining search, and stirring controversy. Here’s everything you need to know to stay ahead and inspire your audience. 1️⃣ Ad Agencies Under Pressure Publicis vs WPP Major agencies are in flux. Agency AI Strategy Growth Outlook Strategy Takeaway Publicis In‑house AI tools + transparency +5.9% Build your…
In today’s lightning-fast world of digital marketing, consistency and speed are king. That’s why I turned to Make.com (formerly Integromat) to create my first automation and wow, it was a game changer. Here’s my story, step-by-step: Let’s dive in. 1. Why I Picked Make.com to Automate Social Media I’ve always loved creativity, but scheduling, posting,…
AI isn’t just transforming marketing it’s shaking up the entire ecosystem. From advertising giants to search innovators, the game has changed overnight. Here’s what’s happening right now: 1️⃣ WPP Taps Microsoft Exec as AI Fuels Agency Shake-Up WPP, long a titan in the ad world, just appointed Cindy Rose formerly of Microsoft to lead its…
It’s nighttime. The dashboards are alive. Algorithms are busy. And while we sleep, AI is working harder than ever mapping consumer journeys, creating content, optimizing budgets, and even influencing brand strategy. Say hello to tomorrow’s marketing, happening now. Here’s how AI is rewriting the rulebook tonight and how your team can ride this wave. 1️⃣…
AI isn’t just a trend it’s today’s backbone. Brands are using it for next-gen search, immersive shopping, and creative dominance. Here are the top 6 ways AI is reshaping the landscape right now. 1️⃣ Fixing Product Discovery with Smarter Search 🧠 Online shopping struggles often stem from mismatched language customers don’t always search using retailer…
AI has come a long way since basic chatbots and rudimentary ad targeting. In 2025, it’s shaping how we market in ways that are more creative, strategic, and seamless than ever. Let’s dive deep into six cutting-edge tactics that are rewriting digital marketing—and how your brand can join the wave. 1️⃣ AI-Generated Ads on Streaming…
AI is no longer the future—it’s the backbone of cutting-edge marketing. As we embrace 2025, AI is reshaping customer experiences, unlocking predictive power, and blending creative flair with data smarts. 1️⃣ Hyper-Personalization Elevated Gone are basic greetings like “Hi [First Name]”. AI now tailors entire customer journeys in real-time—where content, catalog, offer, even tone adapts…
We’ve all seen those eerily perfect promo videos, spot‑on product suggestions, or quizzes that seem to read our minds. The secret sauce powering those experiences? Artificial Intelligence. No longer sci‑fi fantasy, AI is now a mainstay of digital marketing — behind the scenes and center stage. In this mega guide, we’ll break down: Let’s dive…
